[加密新闻360]利用 Web3 激励健身行为

利用 Web3 激励健身行为改变 — Sweat Economy 联合创始人 Oleg Fomenko

每年的开始都提供了新开始的机会。

许多人一开始就希望去健身房、定期锻炼，或者多走路而不是开车。

可悲的是，据估计，美国人平均只需要七周的时间就会失去动力并放弃新年的健康目标。

以下是Sweat Economy联合创始人Oleg Fomenko撰写的观点社论。

那么问题来了：个人如何才能全年保持锻炼并维持与健康相关的决心的动力？

我认为，迫切需要重新思考这些任务背后的动机，以及我们如何提供更好的替代方案来帮助您全年忠于自己的目标。

动机的局限性

为什么我们不能坚持我们的计划并年复一年地变得更加活跃和健康？

答案不是时间、金钱或动力。

答案是，你正在与最强大的对手——自然本身作斗争。

大自然不希望我们活跃。

大自然让我们生存下来，这意味着我们经过优化可以保存卡路里而不是消耗它们。

大自然是如此坚定地认为这是一个优先事项，以至于它给了我们“当前偏见”——一种行为特征，专注于此时此地的回报和风险，而忽视了那些会给我们带来长期优势的行动，比如健康和健康。健康。

这就是为什么你在两三周后就放弃了。

这些好处很难被注意到，因此不会激励我们。

因此，下次当您发现自己因无法实现计划和期望而感到沮丧时，请记住您正在处理的问题并改变解决此问题的方式。

Thankfully, nature also points us to the only way to solve the challenge of “Present Bias”—it is called “instant gratification”. How can we create instant gratification for physical movement? It’s simple. We create the most basic reward for the lowest unit of physical activity accessible to nearly everyone—physical steps. This is where technology can help—step validators like the Sweatcoin app can track a user’s steps with its built-in sophisticated system that allows it to confirm if one’s movement is genuine and reward every genuine step you take with a token. This creates a sense of instant gratification for every step you take and turns steps from an activity that nature tries to limit into an activity that nature tells you to do more of. And voila—with one move we are starting to use nature’s programming to make you more active.

Leveraging Web3 to Enhance Motivation

And how does Web3 fit into this picture? Well, by combining access to real-time movement data of billions of people due to the ubiquitous use of mobile phones with movement verification systems and blockchain’s ability to tokenize the data, we now have the technology to create a new asset class—tokenized physical movement.

But how valuable is this new asset? A few years ago some people doubted if physical movement had any value at all, but now there is a unanimous understanding that physical activity is indeed valuable. Not just for you and your loved ones, but also for healthcare providers, insurers, employers, and ultimately, governments and the global economy. Physical activity is not only able to keep you fit and healthy but also improves your mood and productivity. It reduces absenteeism, healthcare costs, and insurance risks while extending your health span and lifespan. There are a lot of parties that benefit from your physical activity—you, of course, but also your family, your healthcare provider, your employer, your insurer, and ultimately, the country where you live and pay taxes. Also, with longer healthspans and economically active lives, people will generate higher tax revenues. Everyone wins!

What is curious about the above is that these characteristics make physical activity very similar to paying attention. The acts of paying attention and being physically active have a lot in common. Both actions are beneficial to you. Without paying attention, you cannot acquire new information, learn, or be creative. Equally, we need to be physically active to keep our bodies fit and healthy and our minds sharp. Secondly, both actions are beneficial to third parties who are prepared to pay for them. In the case of attention, the most obvious answer is advertisers. In the case of physical activity, it is healthcare providers such as the NHS in the UK, insurers, employers, and, of course, national governments. Finally, both activities are scarce. Humans have very limited capacity for paying attention and limited time and energy for physical activity.

注意力和身体活动之间的这些相似之处促进了我们对新时代的理解，在这个新时代，我们的运动和身体活动以新颖的方式产生有形价值，从而创造了“运动经济”。

运动经济

在过去的 150 年里，人类成功地建立了一个完整的“注意力经济”，专注于将你的注意力货币化，据估计仅在美国就价值 7 万亿美元！

然而，“注意力经济”存在令人难以置信的缺陷和侵入性，用户在不透明的数字市场上以最高价格出售他们的数据、内容和注意力，而自己却没有获得任何补偿。

但通过利用区块链技术，“运动经济”可以实现体力活动的代币化，从而将其价值作为一种易于交换的资产。

围绕代币化的身体活动建立“运动经济”还有另一个巨大的优势，因为它消除了“注意力经济”的巨大低效率。

例如，由于我们缺乏将注意力标记化的能力，人类被迫发明一种复杂的价值交换机制，向用户提供免费产品以换取他们的注意力。

这种低效率催生了“大型科技公司”，它们在为自己创造极其有利可图的商业模式的同时，充分利用了人们注意力的价值。

另一方面，通过对身体活动进行代币化并使您能够与其他方进行交换，它可以确保个人产生的大部分价值最终落入您的口袋。

这是一个令人难以置信的时代，我们可以构建的不是一个产品，不是一个细分市场，而是一个完整的经济体——个人成为其回报和盈余的受益者。

为用户步数建立公允价值的路径并不简单，但随着“运动经济”基础的构建，这将成为必然。